| Summary: | 碩士 === 中原大學 === 會計研究所 === 98 === From Sep. 30, 2002 to April, 30, 2010, Easycard entered the market and has more than 18 million cards. Easycard’s average number of daily transactions is about 3 million. At present, Easy Card is the largest extensive IC cards system in Taiwan.Limited to The Banking Act of The Republic of China a few days ago, its range of application was only stopped in traffic field. However, Act Governing the Issuance of Electronic Stored Value Cards has approved since 2009, Easycard Corporation obtained the license in 2010 and Easycard’s small-value purchase function goes online in April of the same year, declared the formal arrival of times of development of IC Ticketing System of Taiwan. Along with technical progress and Internet's popularize influence, for in accordance to fast development consumption and financial environment, way that make in the past paying in cash replace term of payment of card gradually.Electronic-commerce also therefore rises rapidly. Electronic-commerce is the most common and popular application service at present. Consumers can shop easily and enterprise can obtain the huge opportunity. So this research does take Easycard and Electronic-commerce as the research aim, uses the expert opinion and fuzzy analytic hierarchy process to go on. What does the discussion affect both union the key factor? And why is it and each the importance of the factor?
The result of research discovered that in five factors, with the system technology factor, the marketing and consumer factor, are the highest, it is 25.8% and 25.7% respectively. Though each detail criterion, the top three is customer’s material secrecy, the lawmaking and controlling organization's standard, the accuracy and security. So entrepreneur can aim at a more important project to carry on the enterprise physical examination, in order to make up the weak tendency, strengthen the superiority, and then improve enterprise’s competitiveness. If enterprise wants to join in the field of Electronic-commerce and IC Ticketing System, when initial resources are limited and the scale is not big, it can carry on the important key factor to distribute the resources, achieve by the least resources creation biggest benefit competitive advantage.
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