A Study of Influence on Celebrity Endorser and Purchase intention – With the Motorcycle Industry
碩士 === 清雲科技大學 === 國際企業管理研究所 === 98 === We can see the Advertisements everywhere, such as newspapers, magazines, television, Internet or other Medias. If the company hire spokesmen to endorse their products, it would be excited our interest by the advertisements, and further stimulate our purchase in...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38126989578701717320 |
