Purchase Behaviors of Multichannel Shoppers – An Empirical Investigation of Banking Industry
碩士 === 清雲科技大學 === 經營管理研究所 === 98 === Along with marketing competition, more and more companies use multichannel marketing in business transactions. Research on this regard has been increased. However, prior research focuses on the causes and consequences of multichannel shoppers, less attention has...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14973003013436322148 |