| Summary: | 碩士 === 朝陽科技大學 === 財務金融系碩士班 === 98 === Duty for government is keeping the order of sales and shipping, adjusting the supply and demand of goods, and promoting the fair trade for fruit and vegetable markets. Right now more than half of the fruit and vegetable wholesale markets are public in Taiwan. However, more than half of them cannot balance their incomes and operating costs in 2008. Therefore, promoting and keeping sustainability of the managerial performance in order to give the service to farmers and consumers will be an important issue for our government.
An appropriate evaluation system makes managerial activities with more qualities and efficiencies. Therefore, the purpose of this study is to build a fair and objective evaluation model which can be used as a basis of policy or reference of checking system for all public fruit and vegetable wholesale markets. First, Based on the CCR-O model from “Data Envelopment Analysis” can measure the managerial performance of them in the single year of 2008. Then, the Malmquist Index evaluates the total effectiveness change from them during 2006 to 2008.Finally, observing the static and dynamic managerial performance through the analysis of matrix method across different years provides a references either in short term of modifications or long term of managerial policies.
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