The study of the Casual Relationships between Service Quality, Brand Image, Customer Satisfaction and Customer Loyalty－Example of the Leisure Resort Industries in south of Taiwan.
碩士 === 致遠管理學院 === 工業管理學系研究所 === 98 === With the increase of national income, people more and more emphasis on leisure activities, for the increasingly stringent quality requirements. Of the leisure industry, how to improve customer satisfaction, in order to effectively master the source, will be the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/52qvy9 |