The Relationships among Landscape Attractiveness, Visitors' Satisfaction and Revisiting Willingness of Jiangmayuan Leisure Agriculture Area

• Main Authors: Yi-Cheng Yao, 姚宜呈
• Other Authors: Hsin-Tai Chen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/26864343443807461502

碩士 === 大葉大學 === 休閒事業管理學系碩士班 === 98 === The aim of this study is to examine the relationships among landscape attractiveness, degree of satisfaction and revisiting willingness of tourists who visited Jiangmayuan leisure agriculture area in Miao-Li County. This study used purposive and convenience sampling methods to conduct a questionnaires survey of 400 valid samples. Methods of data analysis included descriptive statistics, t test, reliability analysis, one-way analysis of variance, Pearson product-moment correlation analysis. The results showed that most of the tourists visited Jiangmayuan leisure agriculture area 1 time in the past; the most popular recreation spot in Jiangmayuan leisure agriculture area was San-Heng-Gong; and the major recreational activity of tourists of Jiangmayuan leisure agriculture area was to visit tourism attractions. Results of statistical hypothesis testing are summarized as followings: 1. Tourists with different status of marriage and age had significant differences in landscape attractiveness. 2. Tourists with different status of marriage and age had significant differences in satisfaction factors of internal psychological, relaxed, and aesthetics. 3. Tourists with different status of marriage and age had significant differences in revisiting willingness. 4. Landscape attractiveness and degree of satisfaction had a significant positive correlation. 5. Landscape attractiveness and revisiting willingness had a significant positive correlation. 6. Degree of satisfaction and revisiting willingness had a significant positive correlation. 7. Landscape attractiveness and degree of satisfaction has significant predictive power for revisiting willingness.