| Summary: | 碩士 === 大葉大學 === 工學院碩士在職專班 === 98 === With the increase in the number of colleges and college students, school dormitories have long been unable to accommodate so many students. The safety,environment, and service quality of rental for off-campus housing have been more andmore attention. To achieve perfect educational function for college students, the administrators should not only enhance the quality of teaching and dormitory but also pay more attention to students renting house off-campus and to know whether they can get a better learning environment. Based on SERVQUAL scale, we develop a questionnaire which incorporating Kano two-dimension quality model into importance-performance analysis (IPA), to investigate college students living in dormitory and rental off-campus in Central Taiwan. Results showed that students do not concern the safety issues and counseling-related services. The students living in school dormitories were less satisfied than students who rented off-campus with the current residential services, but also were not satisfied significantly for “tangibility”such as hardware devices. This indicates that school administrators need to enhance the quality of residential service. According to quality attributes in Kano model,these two types’ students were classified into two distinct categories. Hence, the school administrators and rental businesses need to be strengthened to improve the qualities of residential service are also different. Improvements should be made for school administrators include “the regular maintenance and inspection of drinking water device”, “regular maintenance and inspection of electrical facility”, and “the availability of cable TV and internet”. To increase the attractiveness of school dormitory, more improvements are “discount or providing scholarships for lowincome students”, “providing the express service for mail collection and processing”,and "a better relationship between the landlords (or the administrators) and the tenants”. Moreover, improvements by rental businesses include “steps taking by the landlords in continuing to examine and improve the quality of service”, “excellent-viescape devices”, “providing a clean public areas (corridors, stairs)”, “prompt response by landlord for tenant inquiry”, and “excellent room ventilation, lighting, and noisecontrolled devices”. To increase rental competitiveness, “providing the express service for mail collection and processing” must be improved.
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