A Study of the Relationship among Service Quality, Customer Satisfaction and Purchase Intention - Watsons of Hong Kong Asset and COSMED of Taiwan Asset as Example

碩士 === 大葉大學 === 管理學院碩士在職專班 === 98 === This study is aimed to explore the relationship among service quality, customer satisfaction and purchase intention, and to use Watsons of Hong Kong asset and COSMED of Taiwan asset as the research object. 352 effective samples are attained through the method of...

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Bibliographic Details
Main Authors: Tseng, Feng-Ju, 曾楓茹
Other Authors: Zhung, Ming-Kuo
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/95000840886020033602

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