The Sales Performance Analysis of Telecommuncation Franchised Stores in Adding 3C Digital Products.Case Study of F Company

• Main Authors: Kun-tse Wu, 吳坤澤
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/54716184390985481048

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === The open up of telecommunication service policy, and the market liberation and competition, has made a raid change in telecommunication service industry due to highly competitive market and consumer’s demands. The telecommunication service providers offering rate cuts, substantial rebates in terms of cell phone subsidies, have caused the decline in average revenue and profit margin reduction per user. Therefore, all telecom service providers are actively improving their marketing channels in search of new revenue sources and opportunities. Currently adding 3C digital consumer products into existing cell phone distribution channels are aggressively promoted. It is their goal to open an additional market for revenue through cell phone marketing and promotion. This study will focus on the discussion of cell phone retail franchises. The marketing shifted and its implemented policy changed for the sales and marketing persons in franchised stores are analyzed. Through the collected data the impacts of this policy implementation is studied. This study also can be a policy reference for further promotion in 3C consumer products by cell phone providers.