| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === Under the trends of globalization, the geographical boundaries blur gradually. China is approaching forcefully with large resources and manpower. Taiwan, relying on external resources and export- oriented, is deeply affected by China. Due to the cost ,market and attacked by competitors all over the world, small and medium- sized enterprises (SME) encounter an unprecedented test of survival. In this situation, SMEs must find a solution by using Taiwanese strengths and geographic proximity, integrating resources to reach company’s goals.
In this study, in order to understanding core value, competitive advantages and development, a coating equipment company was analyzed via five forces analysis, SWOT and value chain. Use smiling curve and strategic group, to summarizing its operation strategy.
H Company utilizes its accumulated experience. Coordinate the resources and the human resources from both straits. The company follows the market trends and satisfies the customers by strengthening the research and development and cost- down. Try hard to increase enterprise''s value added.
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