| Summary: | 碩士 === 逢甲大學 === 經營管理碩士在職專班 === 98 === In Taiwan, due to the two-day weekend has been implemented since 1993, and the working hours were reduced to 42 hours per week by the Legislative Yuan in 2000, the demand of leisure activities has been increased. It is a great opportunity for the development of country-side restaurant. However, it is not easy to manage this business because of the following issues, for from the metropolitan areas, peak / low seasons, the weather factor…etc.
Particularly, how to attract the for away potential consumer as your customers. The study is going to focus on this issue as the objective of this thesis to explore and discuss.
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