A Study on Competitive Strategies for the Loudspeaker Industry,Using the Case of K Company as an Example

• Main Authors: Ou Chih-Hsiung, 歐志雄
• Other Authors: Kao Jen-Lung
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/19295263818407281409

碩士 === 輔仁大學 === 管理學研究所 === 98 === With the development of science and technology, people may now transmit voice signals around the world, aided by various hi-tech products. In the process of voice transmission, microphones and speakers are two vital media. The boom of information technology industry in recent two years has contributed to the prosperity of the market for loudspeaker products, e.g., microphone and speakers. Dramatic technology evolution in the rapidly changing world has led to the birth of many innovative products. Suppliers of information technology products face a universal and critical challenge, i.e., how to grasp market niche in a changing industry. Further, Mainland China is now playing the role of “World Factory”. Suppliers in Taiwan are situated in a huge yet viciously competitive market. In order to tackle the internal and external environmental changes, these suppliers need to continuously create their unique and differentiated competitive advantages by building their core values, reevaluating their value chains and developing effective business strategies. For this research, the researcher has adopted the descriptive case study method. The purpose is to explore in-depth the competitive advantages of the loudspeaker industry and the most practical strategies, based mainly on the comprehensive information collected from the industry. From the standpoint of the industry, the researcher has conducted systematic, theoretical studies by using Porter’s Five-Forces Analysis and the SWOT analysis model. The researcher has, in the meantime, adopted a large volume of secondary data and conducted relevant interviews. The purpose is to understand the development trend of the loudspeaker industry and identify the competitive advantages of the loudspeaker industry and the most suitable strategies. The following conclusions have been reached in this research: In terms of manufacturing and procurement strategies, loudspeaker suppliers should consider outsourcing alternatives to improve market competitiveness. They should devote themselves to self-branding; expand global marketing channels, provide multi-faceted product solutions as well as good after-sales services. Further, they need to construct an integrated, human-oriented, reasonable and diversified human resources system that is closely integrated with their corporate culture; and plan for the development and retention of talents. It is also important to pay attention to product R&D; acquire and apply innovative technologies on an ongoing basis; apply advanced technologies to develop new products and achieve technological leadership in the market; elevate R&D competencies of the enterprise by developing innovative products, taking advantage of capabilities in imitating, improving and innovating products. They should endeavor to build or rebuild their corporate culture and closely integrate the behavior systems of key structural factors, including business operations, strategies and employees. These are the most critical factors for the success of an enterprise.