| Summary: | 碩士 === 輔仁大學 === 織品服裝學系 === 97 === Taiwan e-commerce market is growing in recent years.The estimated market size is 311.6 trillion NTD, higher than data of last year by 30.4%. B2C sales reach 168.8 trillion and grew by 26.5%, and sales in C2C meet 142.7 trillion with 35.2 growth rate. Meanwhile, many new media was applied in e-commerce media, for example, Web2.0 has penetrated into e-commerce. However, the phenomenon of Web2.0 in ecommerce is rare in research. Web2.0 will alter communication states and cause use of media changing. This communication changes has became our interests and research topic. According above background, 2 main topics have been involved: (1) How does garment industry doing business on web? (2) What are key factors affect garment industry on web?
This research revealed that key factor is varied in different trading stages, which including: (1) preview stage-product overview (2) inquiry and explaining stage-detail information of product/service (3) deal/delivery stage-delivering time and convenience consideration (4) maintenances/services-completing services.
|
|---|
