He Influence of Brand Awareness & Suit Production Method to Consumer Conscious Valuehe Influence of Brand Awareness & Suit Production Method to Consumer Conscious Value

• Main Authors: Pei-Yuan Yu, 余培源
• Other Authors: Gou-Fong Liaw
• Format: Others
• Language: zh-TW
• Published: 2005
• Online Access: http://ndltd.ncl.edu.tw/handle/17231170102112433428

碩士 === 輔仁大學 === 織品服裝學系 === 93 === ABSTRACT The Influence of Brand Awareness & Suit Production Method to Consumer Conscious Value (Total page 76) Author: Pei-Yuan Yu Supervisor: Dr. Gou-Fong Liaw Degree: MS Textiles and Clothing Fu Jen Catholic University Graduate Institute of Textiles and Clothing： Textiles & Fashion Business and Consumer Studies Section Date of Graduation: 21th July 2005 Keywords：The Influence of Brand Awareness，Suit Production Method，Conscious Value. Due to the worldwide trend of casual wear, a suit with tie is no longer the only choice of the formal dress code. Consumers have other choices like Polo shirts at work or in some formal occasions. This trend reduces the demand for suits and gives a new direction for menswear market. The purpose of this research is to understand the relativity of the influence of the brand name awareness and the methods of tailing among different demographic groups. We want to find out how the value of awareness of brand names would have any impact on consumers. Hopefully, the research would help on the direction of the future market. The research chooses menswear as paired data; use 2 methods of tailing (hand-made and machine produce) x 2 brand names (famous and none-famous) as control variables. We went to find out the correlation among the values, and further analyze the result of each demographic. Results: 1. The popular the brand name the higher the product value. 2. Tailing method has a great influence on the value of service. 3. Brand name awareness and the methods of tailing have influence on consumers.