A Study of Tourist’s Degree of Satisfaction and Loyalty of Wufeng Township Leisure Industry

• Main Authors: Yi-Hsuan Lin, 林宜璇
• Other Authors: Ting-chang Lai
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/46422359988975095658

碩士 === 玄奘大學 === 國際企業學系碩士班 === 98 === This research surveyed the traveling motivation and satisfaction to Wufong Township，we try to analyzed various factors to enhance tourist's traveling motivation and satisfaction for providing local township or administeative department some improvements of econmical and sightseeing avtivities. A structured questionnaire was designed to collect the empirical data from the visitors. By means of convenience sampling, a total number of 272 valid samples were obtained. The data was analyzed by using descriptive analysis,t-test,one-way ANOVA, Pearson correlation and reliability analysis. There sults are as follows. 1.Most respondents are 20-30 years old, college students, live in the adjacent area and visit Wufong Township by cars. 2.Among 19 travel motivation items,“relaxing”,“enjoying the natural rural landscape”and“nature experienceare”are the three highest motivations. 3. The more the satisfaction, the more the revisiting willingness.