| Summary: | 碩士 === 玄奘大學 === 國際企業學系碩士班 === 98 === The cable TV in the domestic popular rate is 85%, the market has presented the condition which gathers full, to let the media dissemination pipeline multiplex, the government opens the teleco- mmunications industry cross foot management videoland, establishes
vigorously without the line number position television signal,
increases the wireless signal stability and the clarity, therefore
entire media's condition of business changed, but for a long time
before stands the laws and regulations article needs to be supposed
the environment to need to give to revise. NCC plans to propose
that cancels the cable TV to carry article of bill for amendment
the radiovision channel, but why can this bill for amendment regard intention of finally the populace.This research take the miaoli
county shin Ho and reception of TV of household the chi yuan two cable TV as the investigation object, By the questionnaire way understood that the cable TV reception of TV household is cancell
ing must carry intention of the radiovision channel aspect, and carry on each service degree of satisfaction investigation to the reception of TV household.Findings demonstration, The Miaoli County cable TV reception of TV household (consumer) to the Shin Ho and
Chi Yuan these two wired electricity each service is generally sa tisfied, But still had the improvement space, like advertisement quality, rebroadcasting rate and so on. But plans in NCC to propose that cancels the cable TV to carry reception of TV of household intention the radiovision channel: Is free must carry regarding the present wireless television station channel broadcast, Did not know that the news account for 53.47%, Shows more than half of consumers do not know the number of paid subscription for that channel progr ams; Regarding cancels must carry, the sympathizer does not account for 53.88%, did not agree that the primary cause spends for the reception of TV does not need to give much (accounts for 64.39%); If cancelled must carry the public welfare wireless television station still by to carry broadcast, the sympathizer accounted for 95.58%; Signs a treaty the payment way to broadcast that the commercial character wireless television station, the sympathizer accounts for 85.84% , if the cable TV therefore enhances the reception of TV expense, cannot the receiver account for 77.88%, And will affect 93% of cable TV subscribers to continue viewing behavior.
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