The influence of canceling the cable TV must carry radiovision channel on consumer behavior-A case study of miaoli county

碩士 === 玄奘大學 === 國際企業學系碩士班 === 98 === The cable TV in the domestic popular rate is 85%, the market has presented the condition which gathers full, to let the media dissemination pipeline multiplex, the government opens the teleco- mmunications industry cross foot management videoland, establishes vig...

Full description

Bibliographic Details
Main Authors: Hsiu Mei Chang, 張琇美
Other Authors: Ya Hui Chen
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/91840439991248694372
id ndltd-TW-098HCU08121044
record_format oai_dc
spelling ndltd-TW-098HCU081210442015-10-13T18:58:55Z http://ndltd.ncl.edu.tw/handle/91840439991248694372 The influence of canceling the cable TV must carry radiovision channel on consumer behavior-A case study of miaoli county 台灣取消有線電視必載無線電視頻道對消費者行為影響之研究-以苗栗縣有線電視收視戶為例 Hsiu Mei Chang 張琇美 碩士 玄奘大學 國際企業學系碩士班 98 The cable TV in the domestic popular rate is 85%, the market has presented the condition which gathers full, to let the media dissemination pipeline multiplex, the government opens the teleco- mmunications industry cross foot management videoland, establishes vigorously without the line number position television signal, increases the wireless signal stability and the clarity, therefore entire media's condition of business changed, but for a long time before stands the laws and regulations article needs to be supposed the environment to need to give to revise. NCC plans to propose that cancels the cable TV to carry article of bill for amendment the radiovision channel, but why can this bill for amendment regard intention of finally the populace.This research take the miaoli county shin Ho and reception of TV of household the chi yuan two cable TV as the investigation object, By the questionnaire way understood that the cable TV reception of TV household is cancell ing must carry intention of the radiovision channel aspect, and carry on each service degree of satisfaction investigation to the reception of TV household.Findings demonstration, The Miaoli County cable TV reception of TV household (consumer) to the Shin Ho and Chi Yuan these two wired electricity each service is generally sa tisfied, But still had the improvement space, like advertisement quality, rebroadcasting rate and so on. But plans in NCC to propose that cancels the cable TV to carry reception of TV of household intention the radiovision channel: Is free must carry regarding the present wireless television station channel broadcast, Did not know that the news account for 53.47%, Shows more than half of consumers do not know the number of paid subscription for that channel progr ams; Regarding cancels must carry, the sympathizer does not account for 53.88%, did not agree that the primary cause spends for the reception of TV does not need to give much (accounts for 64.39%); If cancelled must carry the public welfare wireless television station still by to carry broadcast, the sympathizer accounted for 95.58%; Signs a treaty the payment way to broadcast that the commercial character wireless television station, the sympathizer accounts for 85.84% , if the cable TV therefore enhances the reception of TV expense, cannot the receiver account for 77.88%, And will affect 93% of cable TV subscribers to continue viewing behavior. Ya Hui Chen 陳雅惠 2010 學位論文 ; thesis 112 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 玄奘大學 === 國際企業學系碩士班 === 98 === The cable TV in the domestic popular rate is 85%, the market has presented the condition which gathers full, to let the media dissemination pipeline multiplex, the government opens the teleco- mmunications industry cross foot management videoland, establishes vigorously without the line number position television signal, increases the wireless signal stability and the clarity, therefore entire media's condition of business changed, but for a long time before stands the laws and regulations article needs to be supposed the environment to need to give to revise. NCC plans to propose that cancels the cable TV to carry article of bill for amendment the radiovision channel, but why can this bill for amendment regard intention of finally the populace.This research take the miaoli county shin Ho and reception of TV of household the chi yuan two cable TV as the investigation object, By the questionnaire way understood that the cable TV reception of TV household is cancell ing must carry intention of the radiovision channel aspect, and carry on each service degree of satisfaction investigation to the reception of TV household.Findings demonstration, The Miaoli County cable TV reception of TV household (consumer) to the Shin Ho and Chi Yuan these two wired electricity each service is generally sa tisfied, But still had the improvement space, like advertisement quality, rebroadcasting rate and so on. But plans in NCC to propose that cancels the cable TV to carry reception of TV of household intention the radiovision channel: Is free must carry regarding the present wireless television station channel broadcast, Did not know that the news account for 53.47%, Shows more than half of consumers do not know the number of paid subscription for that channel progr ams; Regarding cancels must carry, the sympathizer does not account for 53.88%, did not agree that the primary cause spends for the reception of TV does not need to give much (accounts for 64.39%); If cancelled must carry the public welfare wireless television station still by to carry broadcast, the sympathizer accounted for 95.58%; Signs a treaty the payment way to broadcast that the commercial character wireless television station, the sympathizer accounts for 85.84% , if the cable TV therefore enhances the reception of TV expense, cannot the receiver account for 77.88%, And will affect 93% of cable TV subscribers to continue viewing behavior.
author2 Ya Hui Chen
author_facet Ya Hui Chen
Hsiu Mei Chang
張琇美
author Hsiu Mei Chang
張琇美
spellingShingle Hsiu Mei Chang
張琇美
The influence of canceling the cable TV must carry radiovision channel on consumer behavior-A case study of miaoli county
author_sort Hsiu Mei Chang
title The influence of canceling the cable TV must carry radiovision channel on consumer behavior-A case study of miaoli county
title_short The influence of canceling the cable TV must carry radiovision channel on consumer behavior-A case study of miaoli county
title_full The influence of canceling the cable TV must carry radiovision channel on consumer behavior-A case study of miaoli county
title_fullStr The influence of canceling the cable TV must carry radiovision channel on consumer behavior-A case study of miaoli county
title_full_unstemmed The influence of canceling the cable TV must carry radiovision channel on consumer behavior-A case study of miaoli county
title_sort influence of canceling the cable tv must carry radiovision channel on consumer behavior-a case study of miaoli county
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/91840439991248694372
work_keys_str_mv AT hsiumeichang theinfluenceofcancelingthecabletvmustcarryradiovisionchannelonconsumerbehavioracasestudyofmiaolicounty
AT zhāngxiùměi theinfluenceofcancelingthecabletvmustcarryradiovisionchannelonconsumerbehavioracasestudyofmiaolicounty
AT hsiumeichang táiwānqǔxiāoyǒuxiàndiànshìbìzàiwúxiàndiànshìpíndàoduìxiāofèizhěxíngwèiyǐngxiǎngzhīyánjiūyǐmiáolìxiànyǒuxiàndiànshìshōushìhùwèilì
AT zhāngxiùměi táiwānqǔxiāoyǒuxiàndiànshìbìzàiwúxiàndiànshìpíndàoduìxiāofèizhěxíngwèiyǐngxiǎngzhīyánjiūyǐmiáolìxiànyǒuxiàndiànshìshōushìhùwèilì
AT hsiumeichang influenceofcancelingthecabletvmustcarryradiovisionchannelonconsumerbehavioracasestudyofmiaolicounty
AT zhāngxiùměi influenceofcancelingthecabletvmustcarryradiovisionchannelonconsumerbehavioracasestudyofmiaolicounty
_version_ 1718038642002231296