| Summary: | 碩士 === 玄奘大學 === 資訊傳播研究所 === 98 === The purpose of this study is to investigate the media for the Nuanliu News of Apple Daily. The research uses content analysis and critical discourse analysis to understand social implication of disadvantaged minority by the representation of the media and the charitable behavior.
The research findings of the Nuanliu News of Apple Daily shows that .through image framework of the media, young adults who fall into dire straits caused by diseases are mostly odd-jobbed, jobless and dependent with a 3~5 members family. For such a image, the media quite intend to report them as a case study. The media framework affects how the public will pay attention to disadvantaged minority. After the active charitable behaviors, they will receive the donation receipt as a feedback which can be post by the media. They will also make their minds more easier for their charitable behaviors by this way. With the acknowledgment of donates, people will be gratified. Regarding this, the ending reports of case study also enhances the conduct once more as well as sketches the charity and compassion under the mutual-reaction generated by donation and feedbacks.
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