A Study of the Effects of the Development and Operational Directions of Private Brands on Purchase Intentions toward Health and Beauty Chains
碩士 === 醒吾技術學院 === 全球運籌管理研究所 === 98 === Consumers have more cost conscious in the current financial environment. Commodity differentiation is one of the main means through which a brand can establish its superiority over its competitors. Convenience stores and hypermarkets have also felt pressure of...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/00756078063298048408 |