| Summary: | 碩士 === 義守大學 === 管理學院碩士班 === 98 === In the face of globalization and under the competitive environments of information technology, to those high-tech semiconductor industries with short product life cycle, the professional manager of the non-leading IC packaging plant needs to possess broad perspectives and unique visions, but also the corporate strategies and manufacturing strategies must be well adapted, these are top missions and important tasks for the corporations when facing competitions for survival in the future.
This study use case study methodlogy to conduct the qualitative research, based on empirical cases by four significant domestic manufacturers: Taiwan IC Packaging Corporation (TICP), Orient Semiconductor Electronic (OSE), Walton Advanced Engineering Inc. (WAE) and Siguard Microelectronics Co. (SMC). This study apply Miles & Snow enterprise strategy modeling analysis, the theoretical structure of “Ten Competitive Capabilities” by Frohlich and Dixon as bases to conduct respective in depth interviews, to extended and drew the following conclusions:
1.Business strategy will affect organizational performance.
2.Manufacturing strategy will affect organizational performance.
3.The fit of business strategy and manufacture strategy affect organizational performance.
4.The analyzer type of business strategy and the market of is the best strategy.
Finally, the case study proposed the study limitatinos and conclusive recommendation of the case strategy fit to summarize the relationship of performance differentiations under different strategic model adaption, the common variables of pursuing developments among each strategic aspect, and provides relevant academic discussion and draft future reference for the practical operation in the industry.
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