Commercializing Winnie-the-Pooh: Translation Strategies in Times of Globalization

• Main Authors: Yi-wei Shen, 沈宜緯
• Other Authors: Ching-chung Guey
• Format: Others
• Language: en_US
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/91833189154319063558

碩士 === 義守大學 === 應用英語學系碩士班 === 98 === A good story not only brings children into fantastic new world but also influences children’s minds a lot than other educational materials. According to Lynch-Brown and Tomlinson’s definition of children’s literature, children literature has three main factors—quality, commerce, and different categories—based on ages and types of stories. Each country has its own children literature that contains a particular local flavour. Gradually, a global tendency has affected the local flavour in the children literature while more and more international children literature was published and translated. This paper tries to explore the different versions of the international and multicultural children’s literature such as Winnie-the-Pooh. Chapter one, there is an overview about the background information of children’s literature under the trend of globalization and it reviews the importance of the problems of commercialized translations of children literature. Chapter two, there is a case study for discussing the various versions of Winnie-the-Pooh includes different versions of translations and compares the differences between the original and the Disney Company versions. This paper applies Nida’s equivalent theory based on the aspect of commercializing children’s literature. Furthermore, this paper engages in respecting the significance of the original text concerning the global commercial purpose while providing children with those interesting stories in different countries. The conclusion discusses the balance between the value of the original version and the purpose of the commercialized children’s literature.