| Summary: | 碩士 === 崑山科技大學 === 視覺傳達設計研究所 === 98 === The tourism industry is appreciated as a non-smokestack industry by countries around the world; the high technology industry and tourism are viewed as two star industries in the 21st Century that have significant effectiveness in creating job opportunities and earning foreign reserve. The public is now paying greater attention to the development of the tourism industry; meanwhile, relevant problems for the promotion of tourism are also arising. In particular, when there are a decreased number of domestic trips and weaker consumer power, determining how to effectively promote the value and growth of tourism industry becomes an urgent issue for consideration. A literature review also indicates that the importance of one particular cultural industry, namely the design industry with its rich cultural and industrial characteristics, cannot be neglected. Digital content industry, especially, possesses the suitable features that match the development of the tourism industry. After obtaining a greater understanding of the development trend of technology, along with the introduction of mobile devices to the market, one may take for granted the application of digital content to the tourism industry; therefore, this research adopts its key concepts from three major elements: tourism, design and mobile devices.
After identifying a supplementary method for the tourism industry, this study proposes the concept of “post tourism”; through the incorporation of mobile devices and GPS technology, an information feedback system is constructed to improve feedback and enhance the tourism experience of visitors. This study also conducts interviews to better understand the effectiveness and feasibility of employing a feedback system application following the tourists’ experiences. Expert opinions provide suggestions and directions for future studies.
|
|---|
