| Summary: | 碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 99 === Starting from 1999, Institute of Transportation, Ministry Of Transportation And Communications had planned electronic stored value ticket as a tool for the payment of transportation fee in the future. Meanwhile, transportation electronic ticket first version was issued with a trial start in Kinmen county, later on, the Easy Card was issued (Taipei county and city to Yilan), meanwhile, in 2006, transportation II version plan was announced, and TaiwanSmart card (Taoyuan, Hsinchu, Miaoli, Taichung, Chunghua, Nantou and Hulien and East Taiwan) and TM and IPass (Electronic Ticket for Southern Taiwan) were issued, and the goal of electronic ticket for the entire island is then achieved. However, since transportation version 2 does not have a complete plan on the ticket integration, hence, in 2009, a transportation third version was announced, it is hoped that through the announcement of this version, the situation of the existence of many ticket companies in the current market is hoped to be integrated in accelerated way, and it is also hoped that the goal of "One card passes, every card passes" can be achieved sooner.
Currently, there are so many researches of this type, but the focus is usually on how electronic ticket is applied in the transportation ticket or on the effectiveness analysis on the currently existed ticket; however, there is almost no discussion regarding to related ticket transaction transfer after ticket integration or similar researches. On the contrary, for the current traffic and transportation industry, maybe limited by the influence of the current great environment, there is no too much ticket integration case, and the only case is the ticket integration case for TM card for 7 counties and cities in southern Taiwan and for Kaohsiung Rapid Transit Corporation. For this occurred case, it is a breakthrough to the technology; for the others, they are another business model.
For the currently existed electronic tickets, most of them can cross different transportation carriers, but there is no real example for an integration with other ticket corporation. The bus corporations in 7 counties and cities in southern Taiwan had co-issued electronic ticket based on PayPass as the ticket card, later on, due to the finish of Kaohsiung Rapid Transit system, to provide more convenience to Kaohsiung’s residents in transportation, a traffic ticket integration for the first time nationwide is performed; for the integration this time, technically, it is an integration between Open Platform and Mifare card; in the past, the business territory of each ticket company has a definite border line. After ticket integration, the entire ticket card can cross this border line, and the entire territory is no longer obvious, instead, it is replaced by consumer’s utilization behavior and the new setup of entire business model. To the ticket market, is it the same as general business model? Doe the players entering this market first have superiority? Can the superiority of rapid transit traffic vehicle change the entire card holding proportion? What is the influence of related inscribed card on transaction? How to integrate is no longer the focus, the focus is, does the integration bring business opportunity or risk? It is hoped that this research can provide result observed from transaction change, it is also hoped that this result can, in the future when ticket company performs electronic ticket integration, be used for the setup of two companies of common business model, and it is also hoped that the result can be used as suggestion for the expectable influence from the ticket company.
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