| Summary: | 碩士 === 國立高雄應用科技大學 === 企業管理系碩士在職專班 === 98 === The Research of the Current Development and
the Future Trend of Supermarkets
Student:Chun Tsai Advisors:Dr.Hui-Chung Yeh
National Kaohsiung University of Applied Sciences, MBA
Abstract
Supermarket is a kind of retail market run through open-shelf and self- service, selling food and articles for daily use. It is usually originated from cities with fast-developed economy. That’s not only because of the large amount of population and the high density, but also because those who live in big cities have higher income and are willing to accept new concepts. So compared with the mature markets in Japan and the rising of China, Taiwan is right among the condition. Japan has gone through the financial crisis, the aging of population, and the transformation of consuming structure and habits. For the communication between Taiwan and China is increasing, and the supermarkets spring up all over cities in China. As a result, we hope that this research can help Taiwan supermarket industry find its turning points.
The first purpose of this research is to “completely describe the managing process and the current development of the supermarkets in Taiwan,” which will be organized with documentary analysis and secondary analysis. The second purpose of this research is to “observe the development of the supermarkets in Japan and China,” which will be conducted by expert interview and participatory approach. And, the third one is to “find out the turning point of the future development of the supermarkets in Taiwan,” and it will be carried out by focus on group discussion.
As a result of the expert opinions and participatory approach, it is concluded that the following eight main points could be referred to supermarket traders.The first is the 3S chain operation (simplification, standardization and specialization). The second is “the big is always the big” competition rule. The third is the quality of food and the training of employees. The fourth is the combination of real and virtual approaches. The fifth is the composite alliance service. The sixth is the integration of logistics. The last one is the integration of digital education training. It is hoped that the achievement of this research would reinforce the competition of Taiwanese supermarket industry in retail markets, arousing innovative and sustainable managing strategies with innovative thinking.
Keywords: supermarkets, the supermarkets in Taiwan, the supermarkets in
Japan, the supermarkets in China
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