The Critical Success Factors of New Product Importation oriented with Corporate Administration

• Main Authors: Chien-Fan Chen, 陳建帆
• Other Authors: Shan-Yan Wu
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/17223671540118998541

碩士 === 國立高雄應用科技大學 === 工業工程與管理系 === 98 === New product development is the essential business activity if an enterprise expects to operate perpetually. At the moment, the major topics of new products importation come to the viewpoint of product research performance, but not the viewpoint of corporate administration. Therefore, this study collects literature of corporate administration and new product development, uses Analytic Hierarchy Process to find the critical success factors of product importation. Following are five dimensions of decision factors selected by the experts: overall environment, industry environment, corporate administration team, technical capabilities and financial plans. The results show that the most important dimension is the corporate administration team, and the next is technical capabilities. Finally, this article develops a factor rating table including the critical success factors of new product importation.