The Empirical Study of Entrepreneurial Orientation, Entrepreneurial Motivation, Business Strategy and Business Performance－The Enterpriser of Online Store

• Main Authors: Meng-Hua Chuang, 莊孟華
• Other Authors: Tien-Chin Wang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/70281023129194044342

碩士 === 國立高雄應用科技大學 === 國際企業系 === 98 === With the Internet business platform becoming more professional and diversified, this study selected entrepreneurs of Online Store as the object. The main purpose of the study is to investigate the relationships within the entrepreneurial orientation, entrepreneurial motivation, business strategy and business performance. The results can provide for those who want to engage in Internet business as business management decision-making. The entrepreneurs in PChome Online store were selected as samples. 2,018 online questionnaires were issued, of which 213 valid questionnaires, and the effective rate was 10.6%. The results of this study showed that: (1)Proactive and autonomic business-oriented entrepreneurs of PChome Online Store, have significant impact on business performance; (2)The entrepreneurs’ motivation of PChome Online Store haven’t significant impact on business performance; (3)The entrepreneurs of PChome Online Store operate low-cost and differentiation strategy, which has significantly impact on business performance; (4)Demographical differences in entrepreneurial orientation, entrepreneurial motivation, business strategy and performance have different effects.