A Study on Interaction Between Procurement and Marketing Strategy of Coffee Industry Distributors

碩士 === 國立高雄應用科技大學 === 國際企業系 === 98 === Abstract Coffee is a hobby food. In most cases, the coffee makes people a sense of dependence or addiction in pharmacological or psychological states. Consumers choose the most suitable coffee café or coffee product according to the taste of coffee or the prefe...

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Bibliographic Details
Main Authors: Chin-Ching Kuo, 郭錦靜
Other Authors: Jen-Yao Lee
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/82937386535120377478

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