| Summary: | 碩士 === 國立高雄應用科技大學 === 國際企業系 === 98 === Liner shipping is an industry with high input cost of low profits. Following the trends of global economics, ocean carriers continuously built VLCC (Very Large Crude Carrier) and expanded their overseas base ports, for the sake of increasing port coverage and market share. The circumstances of adequate supply thus lead to the imbalance between market supply and demand. In September 2008, the bankruptcy of Lehman Brothers Holdings Inc. subjected most of the industries to an unprecedented shock, which caused 10% of decline in global total cargo throughput. Carriers also encountered difficulties in oversupply of shipping space and operating losses.
By observing the impact of global financial crisis in September 2008 on the operation of ocean carriers, this study applies Analytic Hierarchy Process (AHP) to constructing dimensions of the host country’s institutional environment, market demand, company capabilities, as well as industry competition, and assesses periodic ocean carriers’ selection of operating mode. The AHP framework analysis and expert questionnaire surveys involve two levels, the first of which consists of those four key dimensions, and the second of which consists of 14 evaluation indexes. Additionally, software Expert Choice is used to evaluate factors in the selection of operating mode in a foreign market, in which weight and priority vectors of each key factor are also analyzed. Through the results of analysis, this study attempts to find out key factors in the selection of operating modes.
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