The Impacts of Market Orientation and Marketing Capability on Organizational Performance
碩士 === 國立高雄應用科技大學 === 商務經營研究所 === 98 === The study in market orientation has become the mainstream of marketing research ever since 1990s. Some studies argue that market orientation provides foundation for marketing while the others argue market orientation has a positive impact on organizational pe...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/83403891059991661017 |