A Study of Customer Loyalty in Financial Service Industry
碩士 === 龍華科技大學 === 商學與管理研究所 === 98 === Wealth management is getting more and more important in Taiwan's financial service industry in recent years due to the Asian financial crisis, Lehman Brothers’ financial tsunami. At the same time banks are all working hard to cope with performance press...
Main Authors: | Yu-lan Lu, 盧玉蘭 |
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Other Authors: | Sheng-Chung Wei |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/89692097394955747451 |
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