| Summary: | 碩士 === 嶺東科技大學 === 觀光與休閒管理研究所 === 98 === Tourists’ motives for choosing B&B are not only to expose themselves to an environment different from their daily life but also to experience the unique and local characteristic.Thus, the main purpose of this study is to discuss the B&B’s service types in Taiwan middle area from B&B providers and B&B tourists’ participation degree of experience activities. Refering to the concept of Experience Economy that there are fore, including entertainment, educational, escapist, and aesthetic, Experience types, this study divides the experience service B&B’s providers offer into 16 experience products through Convenience Sampling to sample 21 B&B from 538 legal B&B in Taiwan middle area and carrying on the questionnaire survey to the B&B’s tourists. Using Factor Analysis, T test, and Regression analysis, B&Bs’ experience products in Taiwan middle area is divided into two parts, “operate experience” and “sight experience” according to 332 effective questionnaires. Besides, this study finds that tourists get different “experience content” because of their different “degree of participating” in B&B experience activities.Tourists’ background characteristic and accommodation form also afect how they participate in the activities.The correlation coefficient, r, of the Regression analysis is about 0.534. The study finds that tourists paticipate in and are content with natural countryside landscape experience most. It suggests Taiwan B&B providers integrate local culture, industry, and natural resources into their B&Bs to enrich the experience activities.
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