The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan

碩士 === 立德大學 === 資訊傳播研究所 === 98 === This research is focused on Wennan community in Tainan probing its creative product using 8P marketing strategy constructs questionnaire survey and find that most of the consumer accepted Wennan textile product owing to product possess unique Value it should set up...

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Main Authors: Tsung-Yi LU, 呂宗益
Other Authors: Cheng-Ming Yang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/07081124276924253345
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spelling ndltd-TW-098LU0056760132015-10-13T19:19:59Z http://ndltd.ncl.edu.tw/handle/07081124276924253345 The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan 台南市文南社區文化創意產業行銷策略之研究-以布街產業工坊為例 Tsung-Yi LU 呂宗益 碩士 立德大學 資訊傳播研究所 98 This research is focused on Wennan community in Tainan probing its creative product using 8P marketing strategy constructs questionnaire survey and find that most of the consumer accepted Wennan textile product owing to product possess unique Value it should set up marketing network conducts pricing strategy and hiring instructors handling demonstration frequently and linking community school and cultural activities to promote creative products。As for product design using story and entertaining element as the core value with elegant packing to increase the product value to enhance the penetration power of Wennan textile industry. Cheng-Ming Yang Chang-Hong Tsao 楊振銘 曹常鴻 2010 學位論文 ; thesis 101 zh-TW
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language zh-TW
format Others
sources NDLTD
description 碩士 === 立德大學 === 資訊傳播研究所 === 98 === This research is focused on Wennan community in Tainan probing its creative product using 8P marketing strategy constructs questionnaire survey and find that most of the consumer accepted Wennan textile product owing to product possess unique Value it should set up marketing network conducts pricing strategy and hiring instructors handling demonstration frequently and linking community school and cultural activities to promote creative products。As for product design using story and entertaining element as the core value with elegant packing to increase the product value to enhance the penetration power of Wennan textile industry.
author2 Cheng-Ming Yang
author_facet Cheng-Ming Yang
Tsung-Yi LU
呂宗益
author Tsung-Yi LU
呂宗益
spellingShingle Tsung-Yi LU
呂宗益
The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan
author_sort Tsung-Yi LU
title The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan
title_short The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan
title_full The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan
title_fullStr The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan
title_full_unstemmed The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan
title_sort study on cultural and creative industry marketing strategy-a case of wennan community in tainan
publishDate 2010
url http://ndltd.ncl.edu.tw/handle/07081124276924253345
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