The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan
碩士 === 立德大學 === 資訊傳播研究所 === 98 === This research is focused on Wennan community in Tainan probing its creative product using 8P marketing strategy constructs questionnaire survey and find that most of the consumer accepted Wennan textile product owing to product possess unique Value it should set up...
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ndltd-TW-098LU0056760132015-10-13T19:19:59Z http://ndltd.ncl.edu.tw/handle/07081124276924253345 The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan 台南市文南社區文化創意產業行銷策略之研究-以布街產業工坊為例 Tsung-Yi LU 呂宗益 碩士 立德大學 資訊傳播研究所 98 This research is focused on Wennan community in Tainan probing its creative product using 8P marketing strategy constructs questionnaire survey and find that most of the consumer accepted Wennan textile product owing to product possess unique Value it should set up marketing network conducts pricing strategy and hiring instructors handling demonstration frequently and linking community school and cultural activities to promote creative products。As for product design using story and entertaining element as the core value with elegant packing to increase the product value to enhance the penetration power of Wennan textile industry. Cheng-Ming Yang Chang-Hong Tsao 楊振銘 曹常鴻 2010 學位論文 ; thesis 101 zh-TW |
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碩士 === 立德大學 === 資訊傳播研究所 === 98 === This research is focused on Wennan community in Tainan probing its creative product using 8P marketing strategy constructs questionnaire survey and find that most of the consumer accepted Wennan textile product owing to product possess unique Value it should set up marketing network conducts pricing strategy and hiring instructors handling demonstration frequently and linking community school and cultural activities to promote creative products。As for product design using story and entertaining element as the core value with elegant packing to increase the product value to enhance the penetration power of Wennan textile industry.
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author2 |
Cheng-Ming Yang |
author_facet |
Cheng-Ming Yang Tsung-Yi LU 呂宗益 |
author |
Tsung-Yi LU 呂宗益 |
spellingShingle |
Tsung-Yi LU 呂宗益 The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan |
author_sort |
Tsung-Yi LU |
title |
The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan |
title_short |
The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan |
title_full |
The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan |
title_fullStr |
The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan |
title_full_unstemmed |
The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan |
title_sort |
study on cultural and creative industry marketing strategy-a case of wennan community in tainan |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/07081124276924253345 |
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