The Study on Cultural and Creative Industry Marketing Strategy-a Case of Wennan Community in Tainan
碩士 === 立德大學 === 資訊傳播研究所 === 98 === This research is focused on Wennan community in Tainan probing its creative product using 8P marketing strategy constructs questionnaire survey and find that most of the consumer accepted Wennan textile product owing to product possess unique Value it should set up...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07081124276924253345 |