The Research of Advertising Effectiveness – Discussion By Individual and Group Perception of Creative Advertising
碩士 === 銘傳大學 === 管理研究所 === 98 === Marketers has been through a lot of advertising to stimulate consumers’ brand perception ability and deepen the impression in recent years, apart from broadcasting advertising frequently, the advertising creativity also account for an important factor. This study ext...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87757369087540388196 |