| Summary: | 碩士 === 銘傳大學 === 管理研究所碩士在職專班 === 98 === Tea industy in Taiwan has been one of important economic resources since 1820. However, in the 1970’ tea industy underwent the challenges from globally economic environment and industry conditions, result in tea export performance had frustrated. Therefore, Taiwan tea industry lost its international competition advantage, then the tea suppliers and so on drink tea also gradually move toward Southeast Asia and so on man-power more inexpensive area development. Gains ground gradually along with consumer''s consciousness, not only the drink tea market also gradually moves toward fine and the specialization, supplier ability immediate influence own sales volume, also indirect influence downstream manufacturer purchasing volume and purchase intention.
In the tea industry market nowadays competes in the intense environment, the supplier and the manufacturer need each other to cooperate together share save the cost, the profit and the knowledge, supplier''s performance no longer rigidly adhere to the pure price, the product quality, supplier itself and the manufacture manufacturer''s interaction has received more and more takes seriously. In order to establish supplier''s competition tally company and the long-term strategy development, it must supply chain''s angle to ponder the question. Because is the B2B sales way, therefore the supplier ability''s height is decides the manufacturer transformation intention the reason, is also the important attribute which this research needs to discuss.
How this research''s key point to discuss reduces the manufacturer the transformation wish, the isomorphism surface does not distinguish the supplier ability using the LIRSEL statistical analysis result, corresponds its individual construction surface and between the manufacturer consciousness risk relations, the achievement reduces the transformation intention the basis and the reference.
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