Some Phenomena of College Students’ Use of Mobile Phone in terms of 3-Level Emotional Design

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 98 === Consumers’ demands have shifted from satisfaction towards product functions to satisfaction towards emotional attachment and symbolic meaning sought from a product. This makes manufacturers start to gradually focus aesthetic and emotional factors when developing...

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Bibliographic Details
Main Authors: Yu-Jung Tsai, 蔡瑜容
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/79909049364706086903