| Summary: | 碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 98 === The Hao Chi Restaurant will be a high end Chinese restaurant which will provide authentic Chinese food and a rich cultural experience to local people and visitors. It will be located in Managua Km 12 Road to Masaya.
A prestige pricing strategy will be implemented; setting high prices so that customers are aware of the quality of the food, service and environment. The profit margin of every dish will be stipulated at 55% of the price. Hao Chi’s target market is estimated at 67,008 people.
The initial investment and working capital to start the business will be US$230,000; which will be funded from the owner’s capital and a bank loan.
Hao Chi Restaurant has a positive NPV of US$395,324.40 which indicates that the project is viable and has an Interest Rate of Return of 26.17%. For Hao Chi restaurant, the payback period will take 3 years and 64 days.
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