Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua”
碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 98 === The Hao Chi Restaurant will be a high end Chinese restaurant which will provide authentic Chinese food and a rich cultural experience to local people and visitors. It will be located in Managua Km 12 Road to Masaya. A prestige pricing strategy will b...
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ndltd-TW-098NCCU50940172016-04-25T04:29:11Z http://ndltd.ncl.edu.tw/handle/50920251919404142073 Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua” 在尼加拉瓜馬拿瓜市開設「HaoChi」高檔中國餐廳企劃書 Siu,Ling Hjoy M. 蕭陵宏 碩士 國立政治大學 國際經營管理英語碩士學位學程(IMBA) 98 The Hao Chi Restaurant will be a high end Chinese restaurant which will provide authentic Chinese food and a rich cultural experience to local people and visitors. It will be located in Managua Km 12 Road to Masaya. A prestige pricing strategy will be implemented; setting high prices so that customers are aware of the quality of the food, service and environment. The profit margin of every dish will be stipulated at 55% of the price. Hao Chi’s target market is estimated at 67,008 people. The initial investment and working capital to start the business will be US$230,000; which will be funded from the owner’s capital and a bank loan. Hao Chi Restaurant has a positive NPV of US$395,324.40 which indicates that the project is viable and has an Interest Rate of Return of 26.17%. For Hao Chi restaurant, the payback period will take 3 years and 64 days. Glen Brodowsky 白德傑 學位論文 ; thesis 58 en_US |
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碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 98 === The Hao Chi Restaurant will be a high end Chinese restaurant which will provide authentic Chinese food and a rich cultural experience to local people and visitors. It will be located in Managua Km 12 Road to Masaya.
A prestige pricing strategy will be implemented; setting high prices so that customers are aware of the quality of the food, service and environment. The profit margin of every dish will be stipulated at 55% of the price. Hao Chi’s target market is estimated at 67,008 people.
The initial investment and working capital to start the business will be US$230,000; which will be funded from the owner’s capital and a bank loan.
Hao Chi Restaurant has a positive NPV of US$395,324.40 which indicates that the project is viable and has an Interest Rate of Return of 26.17%. For Hao Chi restaurant, the payback period will take 3 years and 64 days.
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author2 |
Glen Brodowsky |
author_facet |
Glen Brodowsky Siu,Ling Hjoy M. 蕭陵宏 |
author |
Siu,Ling Hjoy M. 蕭陵宏 |
spellingShingle |
Siu,Ling Hjoy M. 蕭陵宏 Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua” |
author_sort |
Siu,Ling Hjoy M. |
title |
Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua” |
title_short |
Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua” |
title_full |
Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua” |
title_fullStr |
Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua” |
title_full_unstemmed |
Business Plan for “Hao Chi: Feasibility of establishing a high-end Chinese Restaurant in Managua, Nicaragua” |
title_sort |
business plan for “hao chi: feasibility of establishing a high-end chinese restaurant in managua, nicaragua” |
url |
http://ndltd.ncl.edu.tw/handle/50920251919404142073 |
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