The effects of character figure's personified stories and consumer's preferences during infomation processing on consumaer's attitude toward webpage, attitude toward brand and purchase intention.
碩士 === 國立政治大學 === 廣告研究所 === 98 ===
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/68665385815279589578 |
| Summary: | 碩士 === 國立政治大學 === 廣告研究所 === 98 ===
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