Channel selection for multi-item goods
碩士 === 國立中興大學 === 行銷學系所 === 98 === This study provides an optimization approach, demonstrated by empirical investigation, to select retailer procurement channel of agricultural produces, and to justify the benefit of purchasing development for the segmented market with safety goods. Integer program...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/72886081127513384957 |
| Summary: | 碩士 === 國立中興大學 === 行銷學系所 === 98 === This study provides an optimization approach, demonstrated by empirical investigation, to select retailer procurement channel of agricultural produces, and to justify the benefit of purchasing development for the segmented market with safety goods. Integer programming is used to maximize corporate profit associated with decision variable of the procurement channel categorized into three levels and their allocated quantity in the case of multiple sourcing and multiple products. Transaction cost theory is applied to comprehensively measure the total cost of a produce in its not only procurement cost, but also sale process cost. The empirical study uses the real data of 17 agricultural produces provided by a well-known Taiwanese retail chain positioned in providing safety foods for numerical analysis. Besides, we make the comparative analysis between the three procurement channels. And analysis of variance is used to examine the generalization between the three channels. The result is also empirically verified to ensure the practice of the model developed.
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