Kansei Image Research for Different Cultures - Taking Bicycle as Example

• Main Authors: Chih-YingHsu, 許智瑛
• Other Authors: Kuohsiang Chen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/02941897255200502533

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 98 === In recent years, due to the advance of the quality of the living conditions, bicycles are not only used for transportation purposes, but also for exercises and leisure amusements. Under the severe global competition, bicycle manufacturers have to understand cultural issues in order to better satisfy the bicycle needs of consumers from different cultures. This research mainly explored different cultural consumers had any difference regarding Kansei image of bicycle design from three different countries, including Taiwan, Japan, and Holland. Participants in this study included sixty-three students each from the three countries mentioned above. This research used Kansei Engineering to research Cross-Culture bicycle Kansei image for the different cultural consumers. First, used KJ method and questionnaire surveys to experiment and used MDS, cluster and factor analysis to extract the sample of bicycle and adjective; and then used Kansei evaluation and questionnaire surveys to experiment and used semantic differential method, ANOVA, Scheffe's test, reliability analysis to establish the relation between Kansei image and design element each other. Results from the study indicated that culture affect consumer preference because the different geography, culture, environment. 1) Views as to the bicycles in daily lives, “important”, “needful”, “relevant”, “meaningful” had clearly difference. 2) Views as to the bicycles, “attractive characteristic”, “preference”, “Kansei image adjective” had clearly difference. 3) The relation between sample of bicycle and Kansei image adjective had some resemblance 4) The relation between Kansei image adjective and design element, “practical”, “modern”, “vivid” had clearly difference.