Kansei Evaluation on Slim TFT-LCD TV Display

• Main Authors: Hsing-LingLiu, 劉杏玲
• Other Authors: Kuo-Hsiang Chen
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/24030271854744684834

碩士 === 國立成功大學 === 工業設計學系碩博士班 === 98 === LCD displays become one of the major industries of Taiwan. Large-size LCD panels will be the trend of the future development of LCD panels, and TV screens will become the main application eventually, CRT TV will be replaced by TFT-LCD completely in the future. LCD displays involve many technologies, including: electronic engineering, optics and material science. Manufacturers declaring their leading edge in the developments of LCD technology usually focus on issues of energy efficiency and the slimness of LCD display. In this study, Kansei Engineering technique will be employed to evaluate the perceptual characteristics of the slimness of TFT-LCD TV display. This study tried to answer the following questions: (1). What visual experiences users gain from slim TFT-LCD TVs. (2). To understand consumers’ Kansei preference toward TFT-LCD TV products. (3) The corresponding relationship between formal features and Kansei adjectives. The investigation includes four stages. 1st to collect TV pictures and adjectives. 2nd to sift diversity from TV pictures and adjectives using KJ, and confirmed 6 final adjectives. 3rd to extract items and categories and conduct the Kansei experiment to build up the relationship between TV pictures and adjectives. 4th to verify and discuss the findings. The results indicate that the relationship between formal features and adjectives by Quantitative Theory Type Ⅰ constructed can be used to formulate the TFT-LCD TV design principles. T test further verifies that there is no significance between the predicted value and Kansei evaluation value. Hence, the formulated principles are quite accurate and feasible. The results of this study are expected to provide designers and marketers with a set of meaningful and reliable guidelines for the development of TFT-LCD TV displays.