Research on Zhanguoce’s Persuasive Technique

• Main Authors: Li-XuanXu, 許立軒
• Other Authors: Chang Kao-Ping
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/25873680365147611764

碩士 === 國立成功大學 === 中國文學系碩博士班 === 98 === The Zhanguoce (literally Strategies of the Warring States), compiled with words and demonstrations of Zhanguo (Warring States) ministers and tacticians, is an ancient Chinese literary canon renowned for the persuasive techniques of Zonghengjia (literally “School of Diplomacy”).By probing into the principles and properties of the book’s persuasive techniques, not only can one acquire political alliance wisdom on Hezong and Lianheng, but exert as well the knowledge and skills for communication especially in this information explosion era. Since former studies on Zhanguoce are most likely on the part of speech act and textual research, it is known that there is no specialized research on the book’s persuasive technique.By virtue of this, this thesis, treating Zhanguoce as the research text and congregating many theories of persuasion, both ancient and modern, Chinese and foreign, proposes three categories, eight varieties, totally twenty one types of persuasive rules.Through this approach, this thesis aims to define and analyze the persuasive techniques in function and application, and advance to establish a persuasion system in Zhanguoce. In addition to establishing the system, this thesis also discusses the nature of Zhanguoce, introduces the evolution of ancient Chinese persuasive techniques, analyzes the characteristics of utilitarian persuasion during the Zhanguo epoch, generalizes the five persuasion subjects in Zhanguoce, studies tacticians’ preparation, and how they design words and circumstances before each persuasion.