Intellectual Capital and New Product Development

• Main Authors: Mo-AnChu, 朱默庵
• Other Authors: Tsung-Chi Liu
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/47032793719990853721

博士 === 國立成功大學 === 企業管理學系碩博士班 === 98 === 　　The purpose of this research is to examine the interrelationships between three dimensions of intellectual capital and new product development performance. The author employed a questionnaire approach designed to collect data for further testing the validity of five research hypotheses proposed in the present study. The empirical regression and structural equation modeling estimation results indicate that human and organizational capitals are both positively related to customer capital which, in turn, has a positive effect on new product development performance. Drawing on a sample of 93 projects, the present study found that customer capital acts as a mechanism that transmits the positive effects of human/organizational capital to new product development performance. Finally, theoretical contribution, managerial implications, and future research directions are discussed.