The Role of Involvement, Place Attachment and Tourist’s Satisfaction on Travel Intention to Ha Long Bay
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === Use of the involvement and place attachment construct in tourism research contexts has been increasing in recent years. This study examined the role of involvement in combination with place attachment in tourist’s satisfaction and behavioral intention in Ha Lo...
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ndltd-TW-098NCKU53210322015-11-06T04:03:44Z http://ndltd.ncl.edu.tw/handle/38857837900399245790 The Role of Involvement, Place Attachment and Tourist’s Satisfaction on Travel Intention to Ha Long Bay TheRoleofInvolvement,PlaceAttachmentandTourist’sSatisfactiononTravelIntentiontoHaLongBay Tran Thi ThuyDung 陳氏垂蓉 碩士 國立成功大學 國際管理碩士在職專班 98 Use of the involvement and place attachment construct in tourism research contexts has been increasing in recent years. This study examined the role of involvement in combination with place attachment in tourist’s satisfaction and behavioral intention in Ha Long Bay, a state that has positioned itself as a tourism destination. Based on a survey of 285 peoples from different country over the world, by using direct survey and online survey and, this study applied the structural equation modeling to test the research model. The results show that involvement and place attachment can improve tourist’s satisfaction. This study also indicates that tourist’s satisfaction can enhance behavioral intention. To make a clear understanding, a comparison between domestic tourists and international, 44 ?items survey questionnaire was applied to conduct a survey with 285 subjects in order to identify the relationships among involvement, place attachment, tourist’s satisfaction and behavioral intention. Base upon the results, several suggestions can be made to increase tourist satisfaction. These finding hope to help marketers and tourism authorities to emphasize the strengths in their promotion campaign and positioning strategies to the right target market. Kevin P. Hwang 黃國平 2010 學位論文 ; thesis 86 en_US |
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碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === Use of the involvement and place attachment construct in tourism research contexts has been increasing in recent years. This study examined the role of involvement in combination with place attachment in tourist’s satisfaction and behavioral intention in Ha Long Bay, a state that has positioned itself as a tourism destination.
Based on a survey of 285 peoples from different country over the world, by using direct survey and online survey and, this study applied the structural equation modeling to test the research model. The results show that involvement and place attachment can improve tourist’s satisfaction. This study also indicates that tourist’s satisfaction can enhance behavioral intention. To make a clear understanding, a comparison between domestic tourists and international, 44 ?items survey questionnaire was applied to conduct a survey with 285 subjects in order to identify the relationships among involvement, place attachment, tourist’s satisfaction and behavioral intention.
Base upon the results, several suggestions can be made to increase tourist satisfaction. These finding hope to help marketers and tourism authorities to emphasize the strengths in their promotion campaign and positioning strategies to the right target market.
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author2 |
Kevin P. Hwang |
author_facet |
Kevin P. Hwang Tran Thi ThuyDung 陳氏垂蓉 |
author |
Tran Thi ThuyDung 陳氏垂蓉 |
spellingShingle |
Tran Thi ThuyDung 陳氏垂蓉 The Role of Involvement, Place Attachment and Tourist’s Satisfaction on Travel Intention to Ha Long Bay |
author_sort |
Tran Thi ThuyDung |
title |
The Role of Involvement, Place Attachment and Tourist’s Satisfaction on Travel Intention to Ha Long Bay |
title_short |
The Role of Involvement, Place Attachment and Tourist’s Satisfaction on Travel Intention to Ha Long Bay |
title_full |
The Role of Involvement, Place Attachment and Tourist’s Satisfaction on Travel Intention to Ha Long Bay |
title_fullStr |
The Role of Involvement, Place Attachment and Tourist’s Satisfaction on Travel Intention to Ha Long Bay |
title_full_unstemmed |
The Role of Involvement, Place Attachment and Tourist’s Satisfaction on Travel Intention to Ha Long Bay |
title_sort |
role of involvement, place attachment and tourist’s satisfaction on travel intention to ha long bay |
publishDate |
2010 |
url |
http://ndltd.ncl.edu.tw/handle/38857837900399245790 |
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