The Effects of Customer Perceived Value and Industrial Eco-innovation Strategy on Green Product Development:Toy Industry
碩士 === 國立成功大學 === 國際管理碩士在職專班 === 98 === The purpose of this study is to examine why both parties (industry and consumer market) have mutual interests in protecting the environment, but they still are hesitant to act green. The study used two-stage sampling from consumer market to depict ideal green...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44701458311034371430 |