The investigation of the key factors reducing the perceived risks of auction website users - an institutional-based trust perspective
碩士 === 國立成功大學 === 資訊管理研究所 === 98 === Trust has always been an important source of e-commerce operations, especially in the Internet auction (C2C, customer to customer). Many buyers bear a lot of potential risk, so the issue of trust is an important research topic. There are many hidden risks hidden...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48827689936011221418 |