| Summary: | 碩士 === 國立成功大學 === 資源工程學系碩博士班 === 98 === Because of environmental protection and leisure, bicycles become very popular and green products. Especially, the convenient characteristics of folding bicycle make it be the most popular green product. In order to create new customer groups, business must understand the demand of new markets; determine the segmentation and product line strategy that can increase profit.
The thesis applied Quality Function Deployment（QFD）to help product development, product design and customer requirement management of bolding bicycle. Also, used Analytical Hierarchy Process（AHP）to gain the weight of customers’ requirement. Finally, used Cluster Analysis to separate customers into market segment, found different customers’ preferences and came out a useful strategy for the segments to increase customer satisfaction.
The result of this thesis showed that segment 3, 4, 6 are different from common cognition. Segment 3 “electrical folding bicycle”, There are no well-known companies providing electrical folding bicycles in Taiwan, but this product line has a great potential to increase the profit of a company. Segment 4 “good-looks folding bicycle”, design and appearance are the most attractive factors to this segmentation, so company can provide folding bicycles which is good looking and not expensive to fulfill this requirement. Segment 6 “Price and convenient folding bicycle”, this segmentation focus on the price and the easy-carrying ability of folding bicycles. Besides, this thesis also found the customer characteristic of segments that can help provide some and suggestions on folding bicycle for bicycle companies.
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