A Study of Consumer’s Purchase Intention and Its Related Factors in Residential Buildings Integrated with MRT Construction in Taipei-An integrative perspective of TAM and TPB

• Main Authors: Ming-YuanChen, 陳明遠
• Other Authors: Ming-Ten Tsai
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/74169888893243902430

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === The main object of this study is concentrated on customers with experience of purchasing residential buildings itegrated with MRT construction in Taipei. Empirical processes of this study including: dimension selection, questionnaires design, research sample selection and measurement. By using descriptive statistics analysis, reliability analysis, validity analysis and structural equation modeling method to analyze the ralationships among trust, perceived usefulness, perceived ease of use, subjective norm, attitude, behavior control and purchase intention. The results of this study are as follows: 1. The trust has significantly positive influence on perceived usefulness and perceived ease of use. 2. The perceived usefulness has significantly positive influence on attitude. 3. The perceived ease of use has significantly positive influence on attitude. 4. The subjective norm has significantly positive influence on attitude and purchase intention. 5. The behavior control has significantly positive influence on attitude and purchase intention. 6. The attitude has significantly positive influence on purchase intention. 7. The perceived usefulness, perceived ease of use, subjective norm and behavior control both influence purchase intention through attitude.