Business Performance of Strategic Alliance Versus ~ A Case Study of Taiwan Semiconductor Distributor~

碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === National economic and trade structure have been changing by globalization, and the business models have been changing by industry evolution continuously. While new opportunity and vision came, but also threats, challenges and uncertainties brought. Enterpr...

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Bibliographic Details
Main Authors: Kun-TiTsai, 蔡坤地
Other Authors: Jung-Pao Kang
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/07835889213912721504
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Summary:碩士 === 國立成功大學 === 高階管理碩士在職專班 === 98 === National economic and trade structure have been changing by globalization, and the business models have been changing by industry evolution continuously. While new opportunity and vision came, but also threats, challenges and uncertainties brought. Enterprises is not only in the test, but also face different countries or regions in culture, legal, political, economic, geographic and industry changes to find out the best business model, and follow by international expansion. Enterprises are not only take mergers and acquisition, joint-venture and strategic alliances as global business strategies in the recent years, but also need to change business model, especially in highly competitive and matured electronics industry to get out of Red Sea status quo. “Economic of scale” became on of the indicator of competitions. Taking electronic component distribution industry for example, the larger distributor it is, the better financial advantage, control of operating costs, market expansion ability and broader product lines it owns. The study is comparing the difference in the overall analysis, and found that the only way for enterprise to increase business, and strengthen market competition by new business model creation. In the case analysis of WPG who takes strategic alliance, “front-end segmentation” to maintain the flexibility, and “back-end integration” to reduce the waste of resources by management platform for sharing know-how and information. On the other hand, the company YoSun Group which takes M&C to reduce competition stress by merger competitors, and offer full-line products for customers by production integration is sufficient to show the effectiveness of resources integration after the merger. After the merger, the companies provide one-step shopping service with synergy to generate revenue and profit. With the “economic of scale”, the companies have a pivotal position of the semiconductor distribution industry in the world. In the summary, both of taking strategic alliance or merger and acquisition are regarded as the fastest way for enterprises growth. Resource:WPG and YoSun Group website